Singapore Social-Impact F&B Venture Builder
Build the Brand · Mentor the Person
From Humble Beginnings.

Build stronger F&B brands. Support serious people. Grow with discipline.

Hawker Boys helps mission-driven F&B brands become clearer, stronger and more sustainable through branding, operations, technology and pathway-building.

We exist for one reason. To help ex-offenders rebuild their lives through real work. We build strong F&B ventures so that mentoring, structure and earned responsibility have a commercial base to stand on.

See How We Build → Partner With Us →
BUILD · MENTOR · OWN · HAWKER BOYS SG
Supported By
raiSE energiSEAN energiSE GRANTEE SUPPORTED BY raiSE ● raiSE Impact CommunityraiSE IMPACT COMMUNITY MEMBER
01 / Introduction Social-Impact F&B

A social-impact F&B venture builder.

Hawker Boys helps mission-driven F&B brands become clearer, stronger and more sustainable through branding, operations, technology and pathway-building.

But the real reason we exist is people. We create structured roles and mentoring for ex-offenders, so reintegration happens through real work, not charity.

Strong food businesses make that possible. We start with practical work, not big promises.

Team Hawker Boys, Stamford Wee, Jaromel Gee and Manzo
Team Hawker Boys L-R · Stamford Wee, Jaromel Gee, Manzo
A.
Brand
Support
B.
Pathway-
Building
C.
Tech &
Systems
02 / Team The people building the ground
Jaromel Gee, Founder and CEO Founder · HB.01

Jaromel
Gee.

Founder and CEO HB · 01
/ Profile Jaromel Gee
Founder & CEO
HB · 01

Jaromel Gee founded Hawker Boys to build a more practical model for social-impact F&B.

The company's focus is intentional: acquire and grow local F&B brands while mentoring ex-offenders through real work, responsibility and ownership pathways.

Jaromel leads Hawker Boys across brand acquisition, concept development, stakeholder engagement, fundraising, brand positioning and venture building. His role is to shape the direction of the company, build partner confidence and keep each venture commercially grounded while carrying a clear social mission.

His background spans F&B operations, food technology, brand building and social enterprise development. Before Hawker Boys, he developed and operated food-tech concepts and worked through the hard realities of building food businesses, navigating partners and adjusting models when the ground changed.

That experience shaped the current Hawker Boys direction.

He believes people rebuilding their lives need more than encouragement. They need structure, honest mentoring, meaningful work and a pathway to carry real responsibility.

At Hawker Boys, Jaromel focuses on building brands that can last, mentoring people who are serious about rebuilding and creating ownership pathways that are earned through real work.

Founder Statement
/ In his own words

Hawker Boys exists because social impact needs stronger business foundations.

A weak business cannot carry a serious mission for long. If we want real pathways for people rebuilding their lives, the ventures themselves must be commercially sound, operationally sharp and built with discipline.

That is why Hawker Boys is focused on brand acquisition and ex-offender mentoring.

We build the brand.
We mentor the person.
We own the outcome.

Building the system
around the mission.

Hawker Boys is built by a small team with complementary strengths across structure, operations, mentoring, technology and execution. The company's work is grounded in real F&B ventures, practical systems and close support for people rebuilding their lives.

Stamford Wee, General Manager Core · HB.02

Stamford Wee

General Manager HB · 02

Stamford Wee serves as General Manager at Hawker Boys, supporting the structure, governance and operating discipline behind the company's social-impact F&B work.

His role focuses on helping Hawker Boys remain grounded, accountable and practical as it grows from concept into execution.

Stamford supports internal systems, partner coordination, mentoring structure and the operating environment needed for people rebuilding their lives to work, learn and grow with consistency.

He brings experience across education, operations, community-based work and programme design. At Hawker Boys, this experience is applied toward a sharper direction: supporting F&B ventures that can carry both commercial discipline and social responsibility.

His work helps keep the mission human and the structure steady, especially where ex-offender mentoring, partner coordination and long-term consistency are concerned.

Manzo, Tech and AI Lead Core · HB.03

Manzo

Tech and AI Lead HB · 03

Manzo leads technology and AI development at Hawker Boys, building practical systems that support F&B operations, brand growth and daily execution.

His role focuses on tools that help the team work faster, communicate better and operate with greater consistency.

This includes digital SOPs, AI-assisted workflows, reporting formats, content support, internal tools and practical systems that reduce friction for operators and teams on the ground.

Manzo brings technical depth across AI, full-stack development and network engineering, with a strong instinct for building tools that are useful in real operating environments.

At Hawker Boys, his work supports the company's venture-building model by making operations clearer, more structured and easier to scale.

He also brings lived sensitivity toward neurodivergent communities, including people with ADHD and those on the autism spectrum. This gives him a grounded perspective on how tools, systems and workflows can support people who learn, work and process differently.

03 / What We Support Four support pillars

What we support.

We do not rush to take over brands. We first help good F&B work become clearer, stronger and more sustainable. Deeper stewardship comes later, when trust, fit and readiness are proven.

01

Brand Clarity

Positioning, story, visual direction, partner decks, launch material and content structure.

02

Operations Discipline

Simple SOPs, task systems, service flow, reporting, handover templates and review rhythms.

03

Tech Support

Practical app workflows, AI-assisted documents, reporting tools and internal systems that reduce friction.

04

Pathway-Building

Readiness, attendance, supervision, mentoring check-ins and progression criteria for ex-offenders in the programme.

/ Readiness Gate

We support, strengthen and prepare first. Brand stewardship or acquisition is only considered after brand fit, commercial fit, governance and manpower readiness are proven.

04 / How We Build Understand before ownership

How we build.

The route from support to possible deeper stewardship. We do not start with acquisition. We start with understanding and proof.

01/05

Understand
the Brand

Food, story, current customer, operations, pain points, people and commercial reality.

02/05

Strengthen
the Basics

Positioning, menu story, visuals, SOPs, reporting, content rhythm and partner materials.

03/05

Build Simple
Systems

Templates, task boards, tech workflows, AI-assisted documents and team routines.

04/05

Test Through
a Pilot

Small, measurable work first. We track delivery, response, reliability and operational fit.

05/05

Review
Deeper Fit

Only after proof do we discuss deeper partnership, stewardship or ownership pathways.

/ DisciplineNo acquisition in step one. Understand and support first.
The Hawker Boys Approach From Humble Beginnings.
05 / The Pathway Ex-offender mentoring, with structure

The pathway.

Mentoring ex-offenders through real work is why Hawker Boys exists. The pathway starts with readiness, attendance and work discipline. We do not promise ownership quickly. We build toward responsibility through consistency, supervision and trust. We speak about ex-offenders with dignity and responsibility, not pity.

01/05

Screen for
Readiness

Basic fit, availability, motivation, risk considerations and support needs.

/ CriteriaFit, availability, motivation, risk, support needs.
02/05

Start With
Attendance

Show up on time, communicate early and complete basic routines.

/ TrackedPunctuality and reliability tracked daily.
03/05

Assign
Real Work

Prep, service, inventory, handover routines and customer interaction where suitable.

/ ConditionsSupervision conditions apply to every role.
04/05

Review
and Mentor

Regular feedback on work habits, emotional regulation, teamwork and responsibility.

/ RhythmWeekly review and check-in.
05/05

Progress
When Ready

Greater responsibility only after consistency, trust and operational readiness are shown.

/ Progression GateNo automatic ownership.
/ Risk Managed

Partners need to know how risk is managed. Attendance, punctuality, role fit, emotional regulation and review are tracked at every stage. Progression is earned, never automatic.

06 / Micro-Ownership Future pathway, earned over time
Future pathway, not current guarantee

A future pathway, earned over time.

Ownership should not be rushed. Any pathway toward ownership must be earned through consistency, trust, responsibility and commercial readiness.

There is no automatic progression. Each step depends on the person, the venture and the support structure being ready.

Future pathway,
not current guarantee.
PH.01
Structured Role Structured shifts and daily routines learned at the line
→
PH.02
Trust Demonstrated reliability, communication and consistency over time
→
PH.03
Responsibility Owning shifts, handovers, supplier comms and team coordination
→
PH.04
Operational Readiness Running a stall end-to-end · margin, inventory, people, customers
→
PH.05
Micro-Ownership A real stake in the stall, brand or venture they helped grow
→
07 / Our Model The whole thing in one line

Build the Brand.
Mentor the Person.
Own the Outcome.

Hawker Boys strengthens F&B brands and, where the ground is ready, creates structured roles for selected people rebuilding their lives.

Micro-ownership is a future pathway, not a starting promise. It depends on consistency, trust, operational readiness and commercial fit.

There is no automatic progression. Each step is earned.

01 The business grows. →
02 The person grows. →
03 The responsibility grows. →
08 / HawkerBoys.dev Technology for Social Impact
HawkerBoys.dev

Building the social tech ecosystem.

Build the Brand · Mentor the Person

HawkerBoys.dev is where Hawker Boys showcases the technology, systems and digital products being built around its social-impact work.

The aim is bigger than a project page. HawkerBoys.dev is part of a growing movement to bring tech people together around practical solutions for social impact.

Hawker Boys is leading the way by building its own portfolio first. Each project helps show how technology can support F&B operations, ex-offender mentoring, community work and mission-led ventures with more structure, clarity and long-term usefulness.

As the portfolio grows, HawkerBoys.dev will become a place where builders, designers, developers and mission-minded partners can see the work, understand the needs and contribute to solutions that serve real people on the ground.

Explore HawkerBoys.dev →
09 / Our Trusted Network Supported By · Strategic Partners · Community Network

Our trusted network.

Build the Brand · Mentor the Person

The work is carried through funders, strategic pathway partners, F&B collaborators and community networks that help Hawker Boys build with structure, credibility and care.

A / Supported By Supported By
raiSE energiSE

Hawker Boys is an energiSE grantee, supported by raiSE.

raiSE energiSE / Grant
raiSE Impact Community

Hawker Boys is part of the raiSE Impact Community.

raiSE Impact Community / Member
B / Strategic Pathway Strategic Pathway Partners
Yellow Ribbon Singapore

Yellow Ribbon Singapore is a key national agency in Singapore's reintegration ecosystem, supporting inmates and ex-offenders in rebuilding their lives and returning to the community.

Yellow Ribbon Singapore / Strategic Partner
Yoon's Social Kitchen

Yoon's Social Kitchen is a close F&B and social-impact partner of Hawker Boys. The partnership brings together Yoon's ground experience, product authenticity and beneficiary care with Hawker Boys' support in proposal building, brand positioning, fundraising, marketing structure, technology and operational enablement.

Yoon's Social Kitchen / Strategic Partner
C / Community & Programme Community & Programme Network
Architects of Life

Architects of Life is part of Hawker Boys' wider community and programme network, supporting the broader ecosystem around ex-offender development, mentoring and community reintegration.

Architects of Life / Community Network
10 / Partner With Us Three ways to work with us

Build with
Hawker
Boys.

We are looking for partners who care about food, people and the discipline needed to make both sustainable. Three clear pathways, each with a real first step.

Choose the route that fits
  • Partner with Hawker Boys→
  • Support the Mission→
  • Explore HawkerBoys.dev→
/ For F&B brands & operators

Partner with Hawker Boys

For mission-led F&B brands and operators exploring brand acquisition, venture building or structured growth with social impact.

Partner with Hawker Boys →
/ For funders & institutions

Support the Mission

For funders, institutions, landlords and partners who want to back commercially serious F&B ventures with ex-offender mentoring at the centre.

Support the Mission →
/ For developers & builders

Explore HawkerBoys.dev

For developers, designers and builders who want to see how social tech can support real work on the ground.

Explore HawkerBoys.dev →